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Architecting Growth

Performance marketing case studies — delivering AED 10M ROI across SaaS, Real Estate and B2B Services.

Riyas SubairDigital Marketing Head+32% ROAS via offline tracking
01 — Executive Dashboard

The numbers behind the work

AED 1M
Total Ad Spend Managed
AED 10M
Total ROI Delivered
+32%
Average ROAS
4
Target Industries
02 — Strategic Portfolio Matrix

Four accounts. Four playbooks.

Al Manama

UAE

B2B / Visa Services

Budget
AED 35K–40K / mo
Primary Tactic
SKAGs & Funnel Qualification
Lead Quality 40% → 78%

TreatPatient

India

Healthcare SaaS

Budget
AED 20K–25K / mo
Primary Tactic
Demo-First CRO & Tiering
MRR AED 45K → 110K

BBG Real Estate

India

Real Estate

Budget
AED 200K total
Primary Tactic
Multi-Variant A/B Matrix
Site Visits 12% → 28%

Hemito Digital

Agency

Multi-Client Agency

Budget
AED 100K total
Primary Tactic
Agile Daily Optimization
Avg. CPA −35%
Case Study 01

Al Manama — The High-Intent Search Engine

B2B / Visa Setup · UAE

Challenge — Rising CPA and inconsistent lead quality in a hyper-competitive UAE market.

Google Ads: SKAG Architecture

  • High-intent search queries (e.g. "Ajman freezone license")
  • Negative keyword library — 300+ terms
  • SKAG ad groups: exact + phrase match
  • Call-only ads for urgent visas
  • Target CPA bidding activated after 45 days of data

Meta Funnel & Lead Yield

  • ToF: awareness video content
  • MoF: website retargeting
  • BoF: instant form with conditional logic
  • Low-quality → disqualified bucket
  • High-quality → mapped to CRM
Metric
Before
After (3 months)
CPA
AED 120
AED 65
Leads
280
620
Quality
40% usable
78% usable
ROI
AED 300K / mo
AED 1.2M / mo
Lead-form qualification eliminated 52% of junk leads, scaling monthly ROI to AED 1.2M.
Case Study 02

TreatPatient — Fixing the Leaky SaaS Funnel

Healthcare SaaS · India

Challenge — 8% trial-to-paid conversion and high churn driven by generic search intent.

The Old Model

  • Generic healthcare keywords
  • Direct purchase page
  • Heavy drop-off — 8% conversion

The New Framework

  • Tier 1 — Doctors seeking EMR
  • Tier 2 — Clinics browsing automation
  • Tier 3 — LinkedIn retargeting
  • Free trial → Demo booking → Paid subscription
Acquisition Cost
AED 180 → 95
Trial-to-Paid
8% → 21%
MRR
AED 45K → 110K
CRO changes alone increased baseline conversions by 3×, while LinkedIn delivered the highest-quality clinic leads.
Case Study 03

BBG Real Estate — The Multi-Variant Matrix

Real Estate · Hyderabad

Challenge — Industry-average CPA prohibitively high (AED 150–200) on a AED 200K budget.

Deployment
AED 200K
Audiences
3 × Lookalikes
Variants
12 ads · 8 creatives · 4 LPs

The Qualification Gate

  1. Website visitors & video viewers
  2. Retargeting via lead forms & WhatsApp
  3. Budget · location · timeline · phone verification
  4. Confirmed physical site visit
Metric
Before
After (3 months)
CPA
AED 160
AED 95
Monthly Leads
180
420
Site-Visit Conversion
12%
28%
Aggressive retargeting paired with strict qualification gates improved lead quality by 70% and drove a 44% conversion lift via WhatsApp.
Case Study 04

Hemito Digital — The Agile Optimization Engine

Multi-Client Agency

Challenge — Managing scale across varied industries with fast optimization cycles on a AED 100K budget.

9 AM
Diagnostic Review
Check CPA, CTR, CPC
12 PM
Pruning
Pause underperforming ads
3 PM
Deployment
Launch new variant creatives
6 PM
Analytics Alignment
Review GA4 events & LP performance
Average CPA Reduction
−35%
Lead Volume Increase
2.4×
Client retention stabilized entirely through transparent reporting and a rigid, daily analytical cadence.
Technical Synthesis

The Offline Attribution Loop

  1. Step 1
    Ad Platform (Meta / Google click)
  2. Step 2
    GA4 + GTM events: lead_submit, call_click, whatsapp_click, form_start
  3. Step 3
    CRM offline conversion / sale
  4. Step 4
    Data piped back to GA4 / GTM
  5. Step 5
    Algorithm trained on real revenue
+32% ROAS platform-wide

The foundation behind all four case studies. Feeding offline CRM data back into the ad algorithms trains the platforms to optimize for actual revenue — not just clicks.

The Universal Growth Framework

Three pillars, repeatable results.

01

Granular Intent Alignment

Strict SKAG architectures and layered audience tiering — capturing users exactly where they are in the buying cycle.

02

Frictionless CRO

Eliminating direct-purchase drop-off through demo-first funnels, heat mapping and native WhatsApp CTAs.

03

Aggressive Qualification

Protecting CRM integrity via conditional logic forms, multi-step verification gates and offline conversion tracking loops.

Let's architect growth for your next quarter.

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